Popular Brand “Honey Pot” Is Trending Because Consumers Are Upset About Formula Changes

Popular feminine product brand ‘Honey Pot’ is trending because consumers noticed the company, known for its plant-based feminine hygiene products, has altered its formula.

They are black-owned and co-founded by Beatrice Dixon, who started The Honey Pot Company in 2012.

A few years ago the company faced racist trolls after Beatrice was featured in a Target ad called “Founders We Believe In”

Beatrice told Essence in 2020 that the incident has benefited the company’s growth and that the outpouring of support was incredible.

“I’M THANKFUL FOR IT BECAUSE IT KIND OF SHOWS THE REALITY WE LIVE,” DIXON SAID. “YOU KNOW, NOTHING ABOUT WHAT I SAID WAS BAD. COULD I HAVE SAID SOMETHING DIFFERENT? SURELY I COULD HAVE. BUT IF I HAD TO GO BACK, I STILL WOULDN’T CHOOSE DIFFERENTLY.”

Fast forward to 2022, the formula has changed and people are pissed!

Social media users think the company ‘sold out’ complaining about the ‘trend’ of black-owned companies, changing things when they start to grow and leaving their core supporters behind.

Honey Pot responded to the backlash on Twitter saying:
Hi! We understand seeing new ingredients on the back of your wash bottle could be confusing but we’re here to help.

We captured feedback and insights from our amazing community to build upon the formula for our washes and designed a new preservative system to uphold the quality of our washes.

Propylene Glycol, phenoxyethanol, and sodium benzoate are widely used to do just that. Phenoxyethanol has anti-microbial properties to keep products stable, and sodium benzoate supports ingredients designed for pH balancing for a longer period of time.

In addition to its antimicrobial properties, Propylene Glycol also functions as a humectant which can support the moisture profile of a product. Our washes are dermatologist-approved, kind to and safe for skin and continue to not have any added parabens, dioxides or sulfates.

Please visit our Ingredient Glossary on http://thehoneypot.co/ingredient-glossary to read about all of our ingredients and email support@thehoneypot.co with any more concerns.

With all that said, people are not buying it, users called them out for insulting their intelligence.

Well, Beatrice did address the issue on Instagram, saying she wanted to shoot it straight.

She shared in a video that the team has learned a lot about what consumers wanted in a vaginal wash and went back to the drawing board to change a few things.

She assures consumers that while there are new ingredients, the washes are still pH balanced even with preservatives.

Listen below

Even though HoneyPot made the point that the reason for changes is based on consumer research, we do know that sometimes in this industry and the beauty industry generally, formulas change to help companies to scale.

Can a startup keep original packaging and formulas and scale at the same time? Are we being excessively hard on Black-Owned brands?

(We have not confirmed that the brand has been sold, we will update as soon as we find that press release)

Comment your thoughts below!

Source & Credit: emilycottontop.com

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