In a significant step towards promoting diversity and inclusion, Mattel has unveiled its first-ever Barbie doll representing a person with Down syndrome. This groundbreaking move aims to challenge traditional beauty standards and celebrate the unique qualities of individuals with disabilities.
The new Barbie doll is part of Mattel’s Fashionistas line, which has been instrumental in promoting diversity and representation. Previous dolls in this line have included a doll with a prosthetic leg, one with hearing aids, another with a wheelchair, and a doll with vitiligo.
To ensure the accuracy of the doll’s representation, Mattel collaborated closely with the National Down Syndrome Society (NDSS). The organization provided valuable insights on the doll’s shape, features, clothing, accessories, and packaging.
The doll’s design takes into account the physical characteristics often associated with Down syndrome, such as a shorter frame, longer torso, rounder face, smaller ears, and slightly slanted eyes. The doll also features a single line on its palm, a common trait among individuals with Down syndrome.
The latest Barbie doll wears pink ankle foot orthotics and sneakers with a zipper, representing the adaptive devices often used by children with Down syndrome. The doll’s dress features butterflies and yellow and blue colors, which are commonly used to raise awareness about Down syndrome.
The attention to detail is remarkable, from the doll’s pink pendant necklace featuring three upward chevrons – a symbol uniting the Down syndrome community – to the doll’s overall design. Mattel’s commitment to inclusivity and representation is evident in every aspect of this doll.
According to Lisa McKnight, Mattel’s executive vice president and global head of Barbie & Dolls, “Our goal is to enable all children to see themselves in Barbie, while also encouraging children to play with dolls who do not look like themselves.” This initiative aims to foster empathy, understanding, and inclusivity among children.
Mattel’s decision to introduce a Barbie doll with Down syndrome is a significant step forward in promoting diversity and representation. By celebrating the unique qualities of individuals with disabilities, Mattel is helping to break down barriers and challenge traditional beauty standards.