Starbucks India has sparked controversy with its latest advertisement, prompting calls for boycotts. The commercial depicts a father accepting his transgender daughter’s transition.
The video shows the father struggling to come to terms with the change but eventually ordering a drink for his daughter using her new name. Starbucks India tweeted the video with a caption promoting acceptance and self-expression.
The ad has drawn criticism, with some accusing Starbucks of pushing a “woke” agenda. Others have defended the company’s stance on inclusivity.
The backlash echoes recent controversies surrounding Bud Light. Consumers are urging boycotts, expressing dissatisfaction with Starbucks’ apparent prioritization of social issues over its core business.
The incident highlights the challenges companies face when navigating sensitive social topics.