Sydney Sweeney showed off her cleavage by wearing a lacy, black see-through bra paired with a thong, a suspender belt and mesh gloves in her latest promotional ad for SYRN
Sydney Sweeney looked stunning as she showcased her “favorite” collections from her lingerie line, SYRN.
The Euphoria actress, 28, launched her brand earlier this year – and she regularly promotes it on social media, wearing the items herself to give fans an idea of what they look like. In a recent video on social media, Sydney showed off her cleavage by wearing a lacy, black see-through bra paired with a thong, a suspender belt and mesh gloves.
Showing the package the set comes in, the star said, “You guys, this is exciting. I have the first ever Syrn box. Shall we open it?” While holding on a pair of lacy black panties, she declared, “These are my favorite.” The latest promotion came just days after she dropped a seriously sizzling promotional video for SYRN.
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Sydney also showed a corset to the camera, and revealed the set comes with a bow tie too. “Because we mean business,” she told her fans. After picking up a black bodysuit, Sydney said, “This may be one of my favorite pieces. I love a good one-piece teddy.”
The latest promotion comes just days after the actress sent shockwaves across social media after she posted a steamy clip on Instagram, with fans immediately flooding the comments section to weigh in. Sydney flaunted her incredible figure in the footage, sporting a one-piece halter bodysuit complete with a bold torso cutout.
Opening the video on a balcony, Sydney dramatically ditched a brown fur coat before launching into a series of sultry poses. The clip, captioned, “Did you get your @syrn yet?” drew a massive fan response with several supporters rallying behind Sydney. One fan said, “You look like a fantasy Syd,” while another chimed in, “Absolutely gorgeous.” A third added, “Perfection.”
Launched on January 28, 2026, SYRN focuses on creating high-quality, comfortable, and empowering intimates that accommodate up to 44 different body sizes, with most items priced under $100. The brand divides its catalog into four distinct collections to match different moods and style preference – seductress, romantic, playful and comfy.
The brand went viral instantly in January after a guerrilla marketing stunt where Sydney draped giant promotional bras over the historic Los Angeles Hollywood Sign. Video showed the actress smiling and chuckling alongside her crew, including the person recording, as they decorated the structure with the undergarments.
TMZ reported that although the Euphoria actress obtained a FilmLA permit to film the sign, she lacked authorization to physically touch or scale the landmark itself. In a statement to The Irish Star, the Hollywood Chamber of Commerce said, “The production involving Sydney Sweeney and the Hollywood® Sign, as reported by TMZ, was not authorized by the Hollywood Chamber of Commerce nor did we have prior knowledge of it.”
They continued, “The Hollywood Chamber of Commerce owns the intellectual property rights to the image of the Hollywood® Sign, so that anyone intending to use and/or access the Hollywood® Sign for commercial purposes must obtain a license or permission from the Hollywood Chamber to do so.”
The Hollywood Chamber of Commerce went on to add that they “did not grant a license or permission of any kind to the production involving Sydney Sweeney as reported by TMZ, nor did anyone seek a license or permission from the Chamber for that production.”
